Roughly 80% of homepage real estate is marketing language. AI and engineering get one card row. A CTO landing here will not believe you build software.
Zero testimonials, zero faces, zero video on the homepage. Every strong agency site in your category leads with human proof.
You have 80+ projects and 40+ clients, but no single aggregate outcome figure. That one number is what a buyer repeats internally.
Nothing on the page moves, reacts or demonstrates capability. For a company selling AI and automation, a static brochure undercuts the pitch.
Put one aggregate number above the fold
The strongest agency sites lead with a single cumulative figure. Yours is missing. Pick one you can defend and count it up on scroll.
Retitle every case study around the outcome
"Website revamp for optimized travel management" tells a buyer nothing. Your own confidential case studies already do this correctly — apply that rule to all 20.
Add testimonials — yes, on the homepage
You asked whether to include them. Yes: directly after the proof cards, before the capability section. Numbers earn attention; a named human closes the credibility gap. Three is enough, and at least one should mention both the marketing and engineering side — that is the quote that sells your positioning.
A 20-second phone video beats a written quote by a wide margin, and you can capture them on a client call this month. Placeholders are already in place on the homepage.
Make the partner badges work harder
Google Partner and Shopify Partner are currently buried in the footer. They now sit in the header, in the hero, on the marketing page and in a certifications block — with room for Meta, HubSpot, AWS and ISO as you add them.
+ Meta / HubSpot / AWS / ISO
A motion system, not scattered animation
Six rules applied everywhere, so it feels engineered rather than decorated. All six are implemented across the new pages.
Go dark
The current site is white with a purple hero band, which is the standard marketing-agency look. A dark base with two light sections for rhythm reads technical, makes the purple brand color glow, and costs you nothing in accessibility if contrast is held above 4.5:1 — which it is throughout.
Rebuild the nav around two practices
"Services / Results / Insights / Company" hides the split. The new nav names both practices as peers — Solutions · Marketing · AI & IT · Results · Insights · Company — with partner badges and a persistent audit CTA. Scroll progress runs along the top edge.
Two things worth building next
An AI visibility checker — enter a domain, see which prompts mention you — would be the best lead magnet in your category and proves the AI capability by existing. A public ROI calculator does the same for automation. You already list both as services; shipping them on your own site is the demo.
Every placeholder in the build, in one list
Send these and the site is launch-ready. Nothing below is blocking the design — they are drop-in replacements.
Tell me which of the ten to build first
The homepage, solutions, marketing, AI and company pages are already built against these recommendations. Say which direction you want pushed further and I will take it from there.
A senior strategist responds — not an SDR working a queue. US and UK enquiries are handled in your business hours.